A good audit and management are appropriate especially when villas and resorts everywhere begin to experience the full impact of a soft economy.

When is the best time for hotel owners, operators and lenders to contract for an independent, comprehensive sales and marketing audit? The answer? Anytime is the time. A good sales audit is appropriate especially when hotels and resorts everywhere begin to experience the full impact of a soft economy - - a sharp decline in business travel, a reduction in attendance, rescheduling or cancellation of corporate meetings. Along with the traditional \"belt tightening\" operators need to make certain nothing is being overlooked in sales and marketing.

Given today‘s competitive climate, vigilante consumerism, Internet shopping, the cost of sales and the staff turnover factor, owners and operators are served best by bringing in a professional consultant or a management company with a \"fresh set of eyes\" to conduct a truly independent audit or taking over the management. This is not a job for accountants and out of work general managers. Only hotel marketing consulting and management specialists who’ve earned their stripes should be conducting sales audits.

What can the consultant \"uncover\" from conducting the audit?

• Sales staff too engaged in reactive selling.
• Sales files marked \"dead\" failure to follow up on general inquiries, lost business, former hot prospects, turned over to new, dynamic outsourcing firms to convert into fresh leads and actual definite business.
• Sales staff improperly deployed.
• Missed opportunities for cross-selling, rebooking and potential referrals.
• Absence of a strong, effective public relations program.
• Critical markets underdeveloped, e.g., SMERF (social, military, education, religious, fraternal), leisure.
  
  Benefits of a Sales & Marketing Operations Audit Perhaps the greatest benefit of all following a comprehensive audit is the peace of mind owner and operator receive from the consultant’s final report card and the attestation that the sales and marketing operation is in good shape, in good hands and performing at a very high level. Recommendations are made and many times the consultant is engaged to facilitate specific implementation and monitoring.
  
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  After a details audit, the next progress is the implementation…. A good ideas and inputs can only find the objectives if the implementation is solid. We are here also to assist you on the field for the implementation.